Network Sampling, to provide you with a representative online population, without any bias or any preconceived notions. Reach out to people from all demographics, who are members of WiseSample.
Contextual Sampling - Each day, users browse the web exploring their passions across millions of web pages. We connect with those panel members who are also contextual in their online activity, access content that's relative. This happens through our network – automatically, and in real time. Ensure utmost precision by contextual sampling. Powerful contextual sampling, WiseSample.
Behavioral Sampling - WiseSample collects data points as respondents click from site to site, taking note of what they buy, what they read and what they search for. The more time goes on, the more data is collected. This allows our targeting to be much more dynamic, and can gauge interests and preferences of its members. This way, we are able to make research much more about the "sample". We constantly learn our members and their preferences, profiles and behavior. This is beneficial both ways. Our members get the surveys they are more likely to respond to, and you get audience right for your research.
Semantic Sampling -WiseSample enables semantic sampling by analyzing the entire profile of members rather than a few parameters, and how it can relate to the overall objective of your research. This approach is used when we need to find needle in a haystack, and get you audience for that low incidence project and hard to reach sample. It allows us to both reach out to right sample, and even exclude the sample not relevant for the research.
Geotargeting - This method allows us to reach to the respondents to the local level, and sending them surveys and content based on his or her location, such as country, region/state, city, organization, IP address, ISP or other criteria.
Retargeting - WiseSample pays close attention to the overall survey activity of a respondent in our system, and assigns each one of them a "wise" score. This system provides us two useful outputs. The members of our database are rewarded based on their "wise" score, and their earning potential increases based on how thoughtful and wise they were in their survey activity. On the other hand, we are able to match respondents to a survey (or exclude them from a particular survey), based on their previous actions and history.
WiseSample targeting makes it possible to:
Pick and route valuable customer segments in real-time based on online behavior, or import profile-based segment definitions.
Targeting based on in-the-moment behavior, device type, as well as a combination of historical participation.
Integrate information from CRMs, loyalty programs, ecommerce platforms, and other data sources for targeting.
Identify and engage high opinion customers with relevant surveys.