Netnografi - The Concept

Netnografi - The Way Forward

Netnografi is an infusion of Internet and Ethnography. It means an understanding of the social behavior and cultural phenomena of people. It's the empirical data on human societies and cultures.

Netnografi is the branch of ethnography that analyses the free behaviour of individuals on the Internet that uses online marketing research techniques to provide useful insights. As a method, "Netnografi" is faster, simpler, and more naturalistic and unobtrusive.

Netnografi is:






Netnografi pays very close attention to "context".

WiseSample. Interpreting online activity of people, what it means for you and your brand or business. Getting the right audience for your research and marketing needs.

We have partnered with hundreds of high traffic popular websites, and study them on web analytics platforms, like Webtrends, IBM Core Metrics and Google Analytics. WiseSample "interacts" with hundreds of websites real time, analyzes them, to be able to match it what you need for your survey. Our partnership with hundreds of such portals have created a unique member only panel for fulfilling any online sample needs.

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